43486953_MWhen was the last time you took a look at your Linkedin page? A well-kept, professional Linkedin profile is an important networking tool. Is it time to give yours an update?

Start with your photo. How long has it been since you had a professional photo taken? If you can’t remember, it’s probably time for a new one!

Update your Linkedin URL. Are you using a customized Linkedin URL? You can improve your Google search ranking by using your first and last name — with no spaces — as your unique URL. If that combination isn’t available, you could add another identifying word to the URL, such as one of the strengths you want to be recognized for — leadership or management, for example. For step-by-step instructions on how to customize your Linkedin URL, check out this guide.

Strengthen your profile. While we’re on the subject of strengths, you’ll want to identify four or five words that best describe yours in as many of your profile descriptions as possible.

Personalize your Linkedin page. The most successful networks are built by adding a personal touch to all of your professional interactions. Do this by staying in touch with colleagues from current and past workplaces. Every so often, send a customized, personal note or some helpful information to members of your network. Also, don’t be afraid to ask for recommendations — or provide them. Recommendations add to your credibility on Linkedin.

Post friendly, helpful and professional content. For example, you could share congratulations to a colleague who earned a promotion or an interesting article relevant to your Linkedin contacts. Make sure your Linkedin page is an effective tool for helping you connect with other professionals and help others hone in on your strengths and personal brand.