Collection of popular social media logos printed on paperMost business people see the importance of social media but don’t have the time or the resources to conquer them all. Here’s a little cheat sheet to help you narrow down the social channel that is best for you:

Facebook. Every business should be on Facebook, no matter its size or what industry it is in. Facebook has the most widespread reach and demographic of any social media platform, which makes it the best place to increase your brand awareness. In addition, Facebook ad targeting allows you to reach out to prospective customers by location, gender, age, likes and interests, relationship status, workplace and education level.

One downside of Facebook, however, is that younger adults are migrating to other types of social media options. Using Facebook to target younger demographics can work, but there are other platforms more suitable for reaching that audience.

Instagram. This popular platform began as a photo-posting app and has grown into a fast-growing site for individuals to post visual content. It’s also a strong marketing tool for businesses. You’ll be able to more effectively reach a younger demographic on Instagram.

LinkedIn. It’s the leading professional network and has carved a powerful career-minded niche. It’s great for keeping current on the latest in your industry and building a nationwide or even global network of professionals in your industry and others. You’ll want to post thought leadership content to help develop your brand and/or market your company. LinkedIn has several tools that can help you build a professional brand.

Twitter. Its popularity may have been fading in recent years, but it still is a popular social media platform. If you like to frequently post updates and information, you may want to be on Twitter. It’s estimated that there are 500 million tweets sent each day — that’s 6,000 Tweets every second.