Did you know that approximately 6.6 million Americans are looking for a new job at any given time? That’s according to data collected by the U.S. Department of Labor in the spring of 2018. While those numbers fluctuate from time to time, the message is clear: if you want your job postings to stand out, you need to follow a set of proven guidelines.
Though it might be tempting to throw up a quick description and hope for the best, in a competitive industry like IT, you need to go the extra mile to ensure your job gets seen. Here are three simple suggestions for doing just that:
1.) Remember: Job postings are marketing tools. What does your average job posting look like? If it’s 500+ words of job description with a bulleted list of necessary skills, job seekers are sure to pass you by. Why? Because you need to look at job postings like marketing tools. Just like posting on social media has rules, so too do job postings. Make sure your job postings highlight the benefits of your workplace. You should also make sure potential candidates know what’s in it for them. A career is a two-way street. Your company has lots going for it, so make sure applicants are aware.
2.) Make the application process easy and hassle-free. A 2016 study by Career Builder found that 60 percent of job seekers quit in the middle of filling out online complications because they’re too long or too complex. Think about it this way: you want your company website to be user-friendly, so your job applications should be, as well. You might think that asking candidates to write a 500-word essay on challenging work experiences will weed out “bad” candidates. But research shows just the opposite. Hard workers know what they’re worth, and they aren’t willing to waste their time.
3.) Don’t be afraid to ask for help. If you have lots on your plate, you might leave job postings to an intern or someone in a department who doesn’t make hiring decisions. Unfortunately, if you do this, your job postings probably won’t adhere to the quality you’re looking for. Working with a recruitment company (like us) is an easy and effective way to ensure you find the type of candidates you’re looking for.
By following these three tips, your job postings are sure to get the job done. To learn more about how we can help you, we encourage you to visit our website.